What is your
Uncommon
Denominator?
Join us on May 14th, Pacific Design Center, LA
In crowded, competitive markets, too many organizations sound the same.
Same claims. Same proof points. Same stories.
As AI raises the baseline on content creation, whatever surfaces in the market is competent but also anonymous and interchangeable. Standing out is not about saying more. It is about being distinctive — and expressing it in the terms your customers will value most.
Winning isn’t about talking more. It’s about saying what matters.
FIND YOUR FABULOUS
Why should you join us?
Come with questions. Leave with a plan.
Get a personalized benchmark of your current story. Every attendee receives a tailored starter roadmap, prepared in advance. REGISTER NOW to ensure yours is ready on arrival.
Powered by Metia’s Content Resonance System™ (CRS), we assess how differentiated your story is, what your market values, and where your messaging is falling short.
Leave with:
Define your Uncommon Denominator, sharpen your narrative, and express your value with clarity.
See how your competitors position, engage, and compete for attention—and where you can outpace them.
Apply what you learn immediately across positioning, messaging, and leadership communications.
Learn from three distinguished innovators who built their careers helping brands stand out.
Shelton Mercer III
Chief Executive of Outcomes, Outcome Innov8tion
Shelton is a magnetic force in global innovation, an entrepreneur, dealmaker, and ecosystem builder behind ventures that shape industries.
Founder of Mercer Advisory Group and creator of miOS™, advised Fortune 500 giants, and mobilized global coalitions across tech, media, and philanthropy to tackle the world’s biggest challenges.
John Clarke
VP / Head of Marketing, Vonage Applications
John is an award-winning global marketing leader who turns market inflection points into category leadership and sustained growth.
With 15+ years scaling $1B+ SaaS and AI portfolios, he builds high-performing teams, sharpens positioning, bridging strategy and execution in ways marketers learn from fast.
Misia Tramp
VP Strategy and Insights, Metia
Misia is a 25-year pioneer in turning data into action. An entrepreneur, team builder, and creator of metrics that shape behavior, she works at the intersection of customer experience, innovation, and strategy.
Blending deep quantitative rigor with human insight she helps leaders see what others miss.
Who should join us?
Anyone that’s ready to stand out in a sea of sameness.
Your story feels too close to competitors and you’re ready to cut through the noise.
You’re accountable for growth and you know your story should be working a lot harder than it is.
You want a clearer, more compelling story to put to work immediately.
More content, less impact. You want to stand out, not just show up.
Agenda
3:00pm
Arrival & refreshments
3:30pm - 4:00pm
Keynote: Transforming AI to fuel authentic ingenuity.
4:00pm – 4:30pm
An Uncommon Denominator Success Story: Rewriting Advantage, Vonage
4:30pm – 5:00pm
The Edge of Attention: Exclusive access to new research on content consumption trends.
5:45pm – 7:00pm
Open network.
Register your place
Still not sure if it’s for you? We’re happy to sense-check. Feel free to email the team on uncommon@metia.com