APImetrics appoints Metia Group to launch API.expert to developers worldwide

Seattle, 28 June 2021 - APImetrics, the leading API performance monitoring provider, has selected Metia Group to launch its ground-breaking API.expert service to developers and API service providers worldwide.

APIs help to deliver many of the web-based services we rely upon at work and at home. They are provided by major tech players such as Microsoft, Google and Zoom, as well as leading service providers in government, health, banking, entertainment and media.

The new offering makes API monitoring accessible to non-technical business leaders, as well as helping engineering teams to understand the variables that influence performance and how to improve their service delivery.

API.expert provides thematic collections of more than 2,000 different APIs from over 160 providers worldwide. Via an online dashboard, developers can monitor the performance of APIs in real-time around the world, alerting them to service level fluctuations, their location and cause.

“The Metia team has a deep understanding of the API landscape, the motivations of developers and the dynamics that drive the development and adoption of digital services,” commented David O'Neill, CEO of APImetrics. “They have offered us insight to shape our positioning and messaging, as well as possessing expert knowledge in the channels, communities and media used by developers and technical decision makers. We are excited to be working together on the launch of API.expert and during the next stage in the growth of APImetrics.”

“The use of APIs is one of the less visible aspects of modern web services, but their performance is critical to the services we all enjoy,” commented Andrew Martin, CEO Metia Group. “If your online bank goes offline, or your home movie stream grinds to a halt, we tend to shout at the app but there are multiple downstream factors at play. The API.expert service is about understanding those factors, to problem solve, build better and drive best practice, so services to the consumer continually improve in performance and resilience.

About APImetrics

APImetrics offers the industry’s only intelligent, analytics-driven API performance solution built specifically for the enterprise. By interfacing with all current and legacy API protocols, APImetrics helps CIOs, customer success teams, developers and vendors know if their APIs are performing as designed. Monitoring is supported by analytics and fully customizable downtime alerts to deliver the actionable intelligence needed by the enterprise to meet service level agreements and customer expectations. APImetrics is used by leading banks, telecoms carriers, IoT providers and leading IT companies. The company is headquartered in Seattle, WA. More information is available at APImetrics.io.

About Metia Group

Metia Group is a global marketing agency with offices in London, Seattle, Austin and Singapore. Employing over 100 highly skilled strategy, insight, digital and marketing professionals, the company provides highly integrated marketing programs for global brands and businesses.

Metia’s clients include many of the world’s leading corporations and largest business-to-business brands. During the past two years, the company has executed marketing activities in 88 countries and in 39 languages. For more information, visit www.metia.com.