The British Council Singapore appoints Metia Group to drive demand for English language courses

SINGAPORE 15th July 2021 – The British Council Teaching Centre in Singapore has appointed Metia Group to drive demand for its English language courses.

The British Council, the UK’s international organisation for cultural relations and educational opportunities, works in more than 100 countries across six continents. The British Council Teaching Centre in Singapore runs English language courses that help students of all ages to access high-quality education.

Metia will provide demand generation support over an initial two-year period, including strategy development, content and asset development, and paid media management and optimisation. Metia will also implement attribution modelling and reporting to demonstrate the return on marketing investment.

Sean Donovan, Regional Director Asia Pacific at Metia said: “Singapore is a tricky market to navigate. A small population with strong spending power leads to a high advertising saturation, and the education sector is particularly competitive, so efficiency is critical. We have a proven track record delivering demand online and are perfectly placed to help the British Council Teaching Centre in Singapore increase inbound enquiries and get better value from its marketing investments. We’re excited to support the British Council Singapore’s educational initiatives.”

Jessica Low, Head of Marketing, English at British Council Singapore said: “We needed an agency that could demonstrate an excellent strategic approach while meeting our ambitious lead generation targets. We’ve seen the kind of work the Metia team can do and are confident that we’ve chosen the right agency partner to help us with this challenge.”

About the British Council

British Council is the UK’s international organisation for cultural relations and educational opportunities. British Council creates friendly knowledge and understanding between the people of the UK and other countries. Using the UK’s cultural resources, British Council makes a positive contribution to the countries it works with – changing lives by creating opportunities, building connections and engendering trust. British Council works with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year the organisation reaches over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications.

About Metia

Metia Group is a global marketing agency with offices in London, Seattle, Austin and Singapore. Employing over 100 highly skilled strategy, insight, digital and marketing professionals, the company provides highly integrated marketing programs for global brands and businesses.

Metia’s clients include many of the world’s leading corporations and largest business-to-business brands. During the past two years, the company has executed marketing activities in 88 countries and in 39 languages. For more information, visit