London – 6th October 2021 – UK-based data consulting and solution provider, Aiimi has selected global B2B technology experts Metia as its agency partner to support future business growth.
Aiimi’s advanced Insight Engine and expertise in solving complex data challenges enables organizations to both manage and secure information, and quickly find and discover new insights, leading to better informed decisions and innovative new customer experiences. Metia’s brief is to support the growth of Aiimi in this dynamic sector of technology.
During an initial program, Aiimi used Metia’s Strategy QuickStart approach to refine its understanding of key audiences and assess the competitive landscape. These insights informed new messaging and focused Aiimi’s value proposition.
Aiimi’s in-house marketing team will now partner with Metia’s Content and Influence practices to execute a content, media and analyst relations programme to build awareness and preference among key audiences. The Metia Demand practice will use proprietary targeting techniques to help build and accelerate Aiimi’s sales pipeline.
Steve Salvin, CEO of Aiimi, said: “Working with Metia, we have found the right partner to support us in our plans for growth. We have great ambitions for our market-leading Aiimi Insight Engine. It’s great to be embarking on an exciting new chapter for Aiimi with Metia.”
Steve Ellis, Founder at Metia Group, said: “Aiimi’s expertise in solving complex data challenges together with the capabilities of the Aiimi Insight Engine are uniquely powerful. As data-smart marketers, their proposition resonates strongly with our own mindset—and is a great fit for our experience in rapidly scaling B2B tech businesses.”
The Aiimi Insight Engine discovers, enriches, classifies, and interconnects information, giving organisations an overview of their data universe to reveal new relationships and unlock valuable insights. Built for business, the platform brings integrated solutions to organisational challenges, like compliance, privacy, and data migration. Empowered to easily find and connect what they know and do not yet know, organisations can now better operationalise their data, improving insight, productivity, and compliance.
Aiimi’s data experts advocate three key principles to help businesses to rapidly realise data-driven value: treat information and data as equal partners, automate information governance wherever possible, and focus on user experience design. By bringing data expertise and software together, Aiimi offers a fast, flexible, and refreshing alternative to big consultancies.
A member of the UK Water Partnership and a patron of the Institute of Asset Management, Aiimi works with some of the largest and most trusted organisations in the UK, from manufacturing and engineering firms to financial services and utilities.
For more information, visit: aiimi.com.
Metia Group is a global marketing agency with offices in London, Seattle, Austin and Singapore. Employing over 100 highly skilled strategy, insight, digital and marketing professionals, the company provides highly integrated marketing programs for global brands and businesses.
Metia’s clients include many of the world’s leading corporations and largest business-to-business brands. During the past two years, the company has executed marketing activities in 88 countries and in 39 languages. For more information, visit www.metia.com.