CliniSys selects Metia Group to help drive global growth in diagnostics and laboratory informatics

LONDON, 11th August, 2022 – CliniSys, one of the leading global providers of diagnostic and laboratory informatics, has selected Metia Group to help drive future business growth and communicate its vision to advance the modern laboratory and enable preventive diagnostics to improve public health in communities around the world. CliniSys’ advanced technology is already used by health professionals to test, diagnose and treat millions of patients every day around the world. Following recent M&A activity, the business has extended its capabilities into environmental, water quality testing, public health, toxicology and agriculture laboratory solutions.

This new expertise advances CliniSys’ mission to embrace a new wave of digital diagnostics that enhance workflows in any laboratory or testing environment across healthcare, life sciences and public health.

Metia will help CliniSys to define its reinvigorated brand, unifying its existing and new businesses, and extend its application across web, digital and content platforms, and through media relations. The programme will articulate and raise awareness for CliniSys’ bold new vision for public health.

Paul Jackson, Chief Marketing Officer, CliniSys: “We are on a fast-paced growth journey and need an agency partner that can handle all aspects of our brand development, marketing and communications as we develop and share our vision for the future of diagnostics. Metia is uniquely placed to provide this end-to-end service and has a strong track record in positioning B2B technology companies as innovators in a wide range of sectors.”

Steve Ellis, Founder at Metia Group: “We are passionate about helping businesses grow. This becomes even more exciting when we work with a business like CliniSys, that is reimagining how critical diagnostic infrastructure works to benefit society. HealthTech is one of the most exciting areas right now, and there are tremendous levels of innovation being led by companies like CliniSys. We are delighted to be working with them, helping drive their growth and push the boundaries of the health industry.”


About CliniSys  

CliniSys is a global provider of intelligent diagnostic informatics solutions and expertise designed to redefine the modern laboratory, across healthcare, life sciences and public health. Millions of diagnostic results and data insights are generated every day using CliniSys’ platform and cloud-based solutions in over 3,000 laboratories across 34 countries. Headquartered in Chertsey, England and Tucson, Arizona, CliniSys’ mission is to enhance the effectiveness of diagnostic workflows in any laboratory or testing environment, and keep citizens and communities healthier and safer.

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About Metia Group

Metia Group is a global marketing agency with offices in London, Seattle, Austin and Singapore. Employing over 100 highly skilled strategy, insight, digital and marketing professionals, the company provides highly integrated marketing programs for global brands and businesses.

Metia’s clients include many of the world’s leading corporations and largest business-to-business brands. During the past two years, the company has executed marketing activities in 88 countries and in 39 languages. For more information, visit