Capita selects Metia Group as demand and content agency partner

LONDON – Capita’s IT and Networks (IT&N) division, has selected Metia Group, a global marketing agency, to undertake content strategy, demand generation and vertical marketing programmes. 

Capita is a digital services, software and consulting business. Working across the UK, Europe, India and South Africa, Capita uses its expertise and technologies to partner with clients to transform services and add value for all their stakeholders. The IT and Networks division provides digital infrastructure to major enterprise businesses.

Capita IT&N appointed Metia Group for its expertise in delivering demand and account-based marketing campaigns using its suite of proprietary tools and techniques.

Metia has been tasked with developing content-driven lead generation campaigns and a vertical content strategy to support Capita IT&N across the local government, health and education sectors.

Christa Norton, Marketing Director, Capita IT&N, comments, “Metia is the strategic partner we need to define and execute highly targeted and industry-focused marketing campaigns. We’re committed to delivering better outcomes for our clients and feel Metia will be crucial to helping us to define and communicate our stories more effectively across the private and public sector.”

“Capita is a progressive business both in the UK and internationally, which is committed to driving change and value for its customers,” adds Andrew Martin, CEO, Metia Group. “We are excited to be able to use our expertise, services and tools to help Capita IT&N accelerate their pipeline, and shape corporate messaging to drive and deliver better business outcomes.”