LONDON – Metia Group, a global marketing agency has announced that Pete Morgan, Vice President of Demand, will be presenting at B2B Marketing Ignite 2019. The conference will be held at the Business Design Centre in London on 9, July 2019.
Ignite 2019, is the world's biggest B2B marketing learning and networking experience, featuring a carefully curated, high-caliber agenda of keynote speakers and panelists attending from SAP, Fujitsu, Finastra, Ricoh, and Thomson Reuters.
Pete’s presentation: “Don’t let slow load times kill your return on investment (ROI)”, will use proprietary data from Metia’s Performance Benchmark Index (PBX) to evidence the true cost of load time on marketers lead generation objectives. Using real campaign data Pete will show marketers how to focus debates around creative and technical solutions to better optimize campaign performance.
Pete will reveal that flawed landing pages are often the weakest link in the chain – with slow loading time killing campaign performance, no matter how strong the content.
Commenting, Pete explained: “Using our PBX data benchmarks for context, I will be sharing a variety of innovative technology and best practice techniques that have delivered both outstanding performance and multiple award wins.”
In addition, Pete will be joined at the conference by Martin Häring, CMO of Finastra, a Metia Group client and one of the world’s leading fintech businesses. Martin will be discussing: “Data Analytics and Artificial Intelligence – the path to customer centricity,” examining how CMOs can use AI to engage more effectively with clients throughout the customer journey.
Registration for the event is open now. Receive 15% off tickets today with discount code: morgan15.