SINGAPORE, 11 January 2021 - The Civil Aviation Authority of Singapore (CAAS) has appointed Metia Group to manage, as well as develop and produce content for its We Are Aviators Facebook page, to engage youth on all things aviation.
The intent of the We Are Aviators Facebook page is to provide a common platform for passionate aviators to engage with and get updates on the latest developments in the aviation industry. The Metia team will support CAAS in its endeavor to raise awareness and interest in aviation and associated careers among youth and young working adults. The scope of the contract includes content development and production, community management, and media buying and monitoring within Facebook.
Regional Director APJ at Metia Group, Sean Donovan said: “We’re delighted to be working with CAAS on this campaign to boost the reach and engagement of its We Are Aviators Facebook page in Singapore. We’re eager to connect a new generation of aviation enthusiasts to CAAS. We have a proven history of delivering measurable marketing impact for a host of Singapore government agencies and we are excited to further develop the We Are Aviators initiative.”
About Civil Aviation Authority of Singapore
The mission of the Civil Aviation Authority of Singapore (CAAS) is to grow a safe, vibrant air hub and civil aviation system, making a key contribution to Singapore's success. CAAS' roles are to oversee and promote safety in the aviation industry, develop the air hub and aviation industry, provide air navigation services, provide aviation training for human resource development, and contribute to the development of international civil aviation. For more information, visit www.caas.gov.sg.
Metia Group is a global marketing agency with offices in London, Seattle, Austin and Singapore. Employing over 100 highly skilled strategy, insight, digital and marketing professionals, the company provides highly integrated marketing programs for global brands and businesses.
Metia’s clients include many of the world’s leading corporations and largest business-to-business brands. During the past two years, the company has executed marketing activities in 88 countries and in 39 languages. For more information, visit www.metia.com.