Singapore, 24th November 2020 – The Institute for Adult Learning (IAL), an autonomous institute of the Singapore University of Social Sciences, has appointed Metia Group in July 2020 to raise awareness of its education programs and increase audience participation through social media strategy and marketing.
Selected for its extensive experience in education marketing, Metia will provide end-to-end social media management for IAL, with responsibilities including strategy development, content creation, media buying, measurement and reporting and community management. The Metia team will also manage event coverage and generate community engagement through live video.
Regional Director, APJ at Metia Group, Sean Donovan said: “We are delighted to be partnering with the Institute for Adult Learning to raise awareness and increase engagement amongst adult learners. Our own extensive experience of working in education and learning, together with the great team at IAL, means we are well placed to bring about success together.”
About Institute for Adult Learning
The Institute for Adult Learning (IAL) is an autonomous institute of the Singapore University of Social Sciences. IAL works closely and supports Adult Education professionals, businesses, human resource developers and policy makers through its comprehensive suite of programmes and services on raising capabilities and catalysing innovations in Continuing Education and Training (CET). IAL also champions research in sustaining economic performance through skills, shaping employment as well as CET decisions, and develops innovations through learning technology and pedagogy to heighten adult learning. For more information, visit: www.ial.edu.sg.
Metia Group is a global marketing agency with offices in London, Seattle, Austin and Singapore. Employing over 100 highly skilled strategy, insight, digital and marketing professionals, the company provides highly integrated marketing programs for global brands and businesses.
Metia’s clients include many of the world’s leading corporations and largest business-to-business brands. During the past two years, the company has executed marketing activities in 88 countries and in 39 languages. For more information, visit www.metia.com.