SINGAPORE - GTA has selected Metia Group, a global marketing agency, to undertake its strategic marketing and content strategy.
GTA is Guam’s leading telco, providing wireless, television, broadband, and internet with residential and business services, and is fast expanding as a key player in the international telecommunications marketplace.
GTA supports services for some of the largest carriers in the world, providing the infrastructure for Internet of Things (IoT) initiatives around the globe—specifically in the USA and Asia. Its geography and capabilities have established a strategic position for GTA at the forefront of network connectivity that keeps the Pacific Rim connected.
GTA selected Metia for its expertise in marketing strategy, branding, content services and its storytelling capability. Metia has been tasked with providing marketing services across all areas of the marketing mix—including web, collateral, content strategy, social media marketing, and retail stores.
Additionally, Metia will produce a range of content designed around key areas of storytelling, including communicating GTA’s organizational culture and value proposition, introduction to the business, and customer stories.
Roland Certeza, CEO at GTA, comments, “We are committed to ensuring our customers have the highest-quality experience. We selected Metia Group because of its deep marketing expertise and ability to support us in branding, content strategy, design services and customer engagement programs.”
Eveline Campus, Enterprise Program Director at GTA, says, “We’re pleased to have found an agency that can help with our marketing strategy, and bring the customer experience to life. Our team looks forward to partnering with Metia to make an impact in the global telecoms marketplace.”
According to Andrew Martin, Metia Group’s CEO, “The global telco market is rapidly evolving. We are excited to be chosen to partner with GTA to drive awareness of their strategic position for network connectivity services. Metia has been helping many of the world’s leading brands to engage with their customers for over 30 years. As a result, we’ve developed methodologies and systems that can help companies like GTA to create and execute an audience focused and sustainable marketing strategy.”