SINGAPORE April 11th, 2023 – Metia Group, the global B2B marketing agency, has appointed Jason Cheang to the position of Vice President for Asia Pacific and Japan (APJ). In his new role, Jason will be responsible for driving strategic growth initiatives and expanding the company's client base in the region. He will also oversee Metia's operations in Asia, working closely with the global leadership team to ensure consistent delivery of high-quality services.
With over 18 years of experience on both the client and agency side, Jason brings a wealth of expertise in driving business growth and innovation. Joining from Hill+Knowlton Strategies, he led the firm’s Innovation and Creative Hub in Asia, championing digital and creative transformation.
Andrew Martin, CEO at Metia Group said: “This appointment is part of Metia’s ongoing investment in its APJ operations, as we look to expand our presence in the region and deliver world-class marketing services to clients. We look forward to working closely with Jason, harnessing his skills and knowledge of such a dynamic market.”
Jason Cheang, Vice President APJ at Metia Group said: “It’s predicted that APAC advertising revenues will increase by 7% in 2023 to US $273 billion. Metia Group is well poised to help our clients deliver top-notch campaigns with proven ROI through our proprietary demand generation methodology and data-driven audience insights. I’m excited to join the talented team at Metia to drive growth and deliver exceptional results for our clients.”
With Jason joining the business, Sean Donovan – formerly Regional Director Asia Pacific for Metia – will be taking up a new role focused on growing Metia’s global operations.
Metia has over thirty years of experience fast-tracking agile fintechs, building established financial technology vendors, and serving banks and financial institutions. This includes providing insight into audiences and marketplaces, building strong brands, raising awareness and generating demand for clients’ products and services. We create preference through reputation building among fintech media and tech analysts, and through content-based thought leadership programmes.
Metia Group is a global marketing agency with offices in London, Seattle, Austin and Singapore. Employing some 100 highly skilled strategy, insight, digital and marketing professionals, the company provides highly integrated marketing programs for global brands and businesses.
Metia’s clients include many of the world’s leading corporations and largest business-to-business brands. During the past two years, the company has executed marketing activities in 88 countries and in 39 languages. For more information, visit www.metia.com.