LONDON - Metia Group, a global B2B marketing agency, has created a new website for the British Chambers of Commerce to highlight the significant opportunities open to British businesses through increased international trade, and to provide access to the wide range of export services available from the British Chamber network in the UK and overseas.
Export Britain is designed to help any British business interested in international trade, whether just starting out on the export journey or looking to grow an existing export business.
Metia provided all aspects of content strategy, design, development and SEO for Export Britain, balancing a desire to present the numerous export services available with the need to help businesses find the information they need quickly and effectively.
In addition to showcasing the export services provided by British Chambers in the UK and overseas, Export Britain features stories of successful UK exporters talking about their experiences, information about strategic partners, key publications from the BCC, details of international trade missions and events and export-related news and perspectives.
David Riches, Commercial Director at the British Chambers of Commerce, commented: "Increasing the amount of international trade undertaken by British businesses is a key focus for Government in relation to economic growth. As the UK's leading business organisation, it's critical that the British Chambers of Commerce puts a significant focus on export success. We have a responsibility to both highlight the potential of international trade to the UK's businesses, and to point them towards the export services delivered by the Chamber network. Export Britain is optimised to do just that, and we've enjoyed working with Metia to create a new website that supports these important objectives."
Steve Ellis, Metia founder and CEO, added: "As a business founded in the UK but which now has successful operations in the USA and Asia, we were excited to work with the British Chambers of Commerce on a project designed to help other British businesses succeed overseas. The BCC has a wealth of information, resources and services available to help businesses export.
“The challenge was to develop a strategy that surfaced all of this content in a logical sequence to provide a satisfying experience for what are typically time-limited business managers. So far the feedback and analytics all suggest the site is achieving this goal. "