LONDON - Metia Group, a global B2B marketing agency, today announced the launch of four Windows apps for the AA’s UK Lifestyle guide series. A Microsoft partner, and one of a small group of Windows app suppliers to Microsoft itself, Metia based the suite of apps on a single design and code base. This approach enabled a rapid four week development time for each of the apps.
“The AA Lifestyle apps are widely used by our customers and so need to deliver a great user experience. Metia has a strong track record of working with top consumer brands and it was clear that this experience would benefit us during the design and development process,” said Jeff Triner, Mobile Development Manager, the AA. “The apps have now been live in the Windows Store for a few days and already are proving popular.”
The new Windows apps cover the AA Hotel Guide, AA Caravan & Camping Guide, AA Restaurant Guide and AA B&B Guide. Using the apps allows customers to browse thousands of AA-recommended and inspected places to eat and stay. Geo-location presents the options closest to each user; alternatively the entire inventory of hotels, camp sites, restaurants or B&Bs can be browsed offline, when there is limited network access.
“Having already worked with the likes of vouchercloud, TVCatchup and Jobsite on Windows apps, we understand the need to simplify the design and development process and make it more cost effective, while still delivering a great user experience,” said Steve Ellis, CEO, Metia. “In collaboration with the team at the AA we decided on a single design architecture and development code base from which to consume the different content APIs, this approach ensured a consistent, rapid delivery of all the apps for this project.”
The AA apps - home screen example below - are available via Windows Store here.
About The AA
The AA is the UK’s leading breakdown service with more dedicated patrols than anyone else. We provide personal financial services including motor and home insurance, loans, credit card and savings, home emergency cover, hotel and restaurant ratings, and maps, atlases, lifestyle guides and books.
We provide driver training for all with AA Driving School, The British School of Motoring (BSM) and with AA DriveTech for commercial drivers.
AA Public Affairs helps guide and shape motoring policy and campaigns on behalf of members and motorists.