LONDON - Metia Group, a global B2B marketing agency, has developed a new website analytics app for the Windows platform. The new app – called Modern Web Analytics – uses the Google Analytics API to allow users to analyse traffic to their websites using any Windows touch or desktop device, including Microsoft’s Surface family of tablets.
Modern Web Analytics is free to download from the Microsoft Windows marketplace.
Metia has now completed over ten Windows app projects for customers in publishing, TV, travel, health and retail.
“We have great expertise in designing fantastic experiences using the best of the Windows platform features,” explains Steve Ellis, Chief Executive, Metia Group. “We chose to build our own app in order to understand all aspects of the Windows app process at first hand.”
“Google Analytics is the industry standard tool for web analysis. We liked the idea of pulling data from the Google API into Microsoft’s Modern UI paradigm and seeing how good we could make the touch experience.”
“We are interested in how touch devices are transforming users’ information consumption habits, particularly for business use. There are many secondary tasks which fall by the way-side during the working day but can be completed quickly and easily through touch devices in ‘sit back’ relaxed moments. If you make a business app a pleasure to use, then the barriers to adoption inside an organization disappear.”
Modern Web Analytics allows users to: