Metia Group appoints Peter Morgan Vice President, Demand

LONDON — Metia Group, a global B2B marketing agency, has appointed Peter Morgan Vice President, Demand.

The new appointment consolidates Metia’s leadership position in building new systems and services capable of delivering predictable, optimized and ‘always on’ demand generation services which drive the business outcomes that move client revenues.

Since joining the agency in 2006, Peter has held a variety of leadership positions focused on integrated marketing, social media, analytics, and measurement.

In recent years Peter has been instrumental in the growth of Metia’s demand generation services and the development of the unique processes and systems used to deliver it. Metia’s Performance Benchmark Index (PBX) and its online optimization and reporting tools have given the group a strong point of differentiation as an agency, helping to win new projects and clients worldwide.

The PBX is able to reliably predict the performance of a client’s social media marketing campaigns based upon a unique datastore of over 620 million ad serves and 4 million user engagements. This proven toolset and associated techniques and processes have delivered impressive results and multiple award wins for Metia’s clients, including recent successes for Dell, RedEye, and Oracle.

“The advanced Micro Profiling and Active Optimization techniques that Peter and his team apply can significantly improve the effectiveness of demand generation programmes,”  said Andrew Martin, Metia Group CEO. “Peter is a proven and versatile business leader who has been instrumental in the growth of our demand generation capabilities and strategic development of our capabilities.”

“Peter’s appointment reflects his success in growing this important new area of opportunity for the business.” said Steve Ellis, Metia Group founder. “We will be continuing to invest and grow our demand generation capabilities, alongside our other strategic services, which cover both insight and content, during 2018.”

Peter Morgan, Vice President, Demand, said “It is a pleasure to embrace this new role. I look forward to continuing to expand Metia’s demand generation offerings to help our clients maximize campaign impact, minimize budget waste, and overall effectiveness.”