Metia Group exec selected to speak on analytics and data at Content Marketing World 2018

SEATTLE – Metia Group, a global marketing agency, announced that Liz High, Vice President of Customer Experience Insight & Delivery, has been selected to be a featured speaker at the Content Marketing World conference and expo. The event is being held in Cleveland, OH, September 4-7, 2018 at the Huntington Convention Center.

Content Marketing World (CMW) is one of the largest content events that brings the best and brightest in the content marketing industry together. In 2017, the conference attracted 3,600 attendees from over 50 countries. Conference organizers are still finalizing speaker details and will announce the full speaker roster in the next few weeks.

Last year, Misia Tramp, Vice President of Customer Experience Strategy & Insight, was chosen as a speaker. Her topic focused on content production and the science behind it. The presentation was identified as one of the highest rated sessions based on audience feedback.

This year, Liz has been selected as a featured speaker for the Analytics & Data track. She will deliver a deep discussion on how to understand the key attributes that drive the customer experience and the methodologies that help with the integration of social data into current research practices.

Liz said: “Working in an era where customers are creating data all around us, it is becoming increasingly critical to understand how to use unstructured data to ensure a 360-degree view of audiences. I look forward to sharing how social analytics can reveal what truly matters to customers”

Registration for #CMWorld is open now with super early bird pricing.