Metia Group executives selected as keynote speakers at Brandwatch NYK

SEATTLE – Metia Group, a global marketing agency, announced that Pete Morgan, Vice President of Demand, and Misia Tramp, Vice President, Customer Experience Strategy and Insight, have been selected to be featured speakers for the Brandwatch Now You Know(NYK) conference to be held in Chicago, IL, May 7-8th, 2018.

The Brandwatch Now You Know conference is a two-day event, attracting the world's biggest companies and brands to learn about innovations in using social intelligence, social listening and analytics for demand generation.

Pete’s presentation “Demand Excellence: transforming lead generation ROI with Metia and Brandwatch”, will explain how Metia doubled lead generation ROI for a B2B technology client, using Metia’s own Micro Profiling toolset – including Brandwatch Audiences – and Metia’s Active Optimization systems.

Pete will offer up strong opinions on the topic of transparency—or the lack of it—that has dominated the advertising industry in recent months. Pete’s view: Marketers now have woken up from a nightmare of ad fraud, undisclosed commission, dodgy kick backs, extraordinary wastage and laughable metrics. Marketers should now be demanding greater accountability and more impact from all paid media investments.

“To deliver measurable business impact requires a deep understanding of audiences and the channels through which to reach them.” Pete explains, “I look forward to sharing the Metia and Brandwatch tools and techniques we apply to significantly improve the effectiveness to our client’s demand generation programs.”

Additionally, Metia’s Misia Tramp will be guiding discussions in an NYK roundtable on the use Insight to tune marketing programs to better satisfy consumers.

Misia commented “I look forward to sharing my ideas and opinions with other thought leaders in the industry at Now You Know. NYK is the best place to discover more about their vital insights and identify new ways to use Brandwatch’s huge volume of customer data.”

Registration for the event is open now.

About Brandwatch 
Brandwatch is the world’s leading social intelligence company, with world-leading people at the heart of it. Our teams build intelligent software solutions that meet the needs of over 1,200 forward-thinking businesses, including Unilever, Whirlpool, British Airways, Walmart and Dell. For more information about Brandwatch, click here.