SEATTLE – Metia Group, a global marketing agency, announced that Misia Tramp, Vice President of Customer Experience Strategy & Insight, has been selected to be a featured speaker for the American Marketing Associations (AMA) Data Insights Virtual Conference on October 3, 2018.
The AMA Data Insights Virtual Conference is a two-day, interactive online event with an audience of about 1,000 attendees and an average of 2,000+ registrants. Their goal is to connect leading marketers with data insights gurus who will provide them with the latest trends and techniques.
Misia joins Christina Duncan, Google's Principal Analytical Lead to share their insights and analytics expertise.
Misia's presentation "Overcoming attribution frustration: Moving from gut instincts to data-smart decisions" will help marketers understand how customers interact with brands, ways to build a foundation of content that resonates throughout the journey, and tactics needed to guide marketing dollars to the channels most likely to improve ROI.
Misia commented, “I look forward to sharing my ideas on methods to reveal new touchpoints to deliver content that influences human behavior and results in desired outcomes."
Registration for this free event is open.
About American Marketing Association (AMA)
As the largest professional marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences. For more information about the AMA, visit www.ama.org.