Singapore's National Environment Agency partners with Metia Group to elevate social media reach and impact

SINGAPORE, 26th March 2024 – The National Environment Agency (NEA) Singapore has recently announced its collaboration with Metia Group to invigorate its social media strategy and channels. The NEA is the leading public organisation responsible for ensuring a clean and sustainable environment for Singapore.

Metia Group has been reappointed as the social agency of record by the NEA, with a focus on expanding its audience and enhancing engagement across various social media platforms. Tasked with managing NEA’s corporate social media channels, the Metia team will provide comprehensive support encompassing strategy development, planning, and monitoring.

Following a rigorous pitching process that involved 26 different agencies vying for the social media tender, Metia Group emerged as the selected partner. The contract spans 12 months initially, with provisions for extension up to four more years.

This partnership aims to enhance NEA's online presence and brand identity, while promoting understanding of its initiatives. NEA seeks to engage the public by increasing social media following, crafting compelling content, fostering positive relationships, promoting desirable behaviours, and inspiring environmental consciousness.

Expressing enthusiasm for the collaboration, Jason Cheang, Vice President, APJ at Metia Group, remarked, "We are incredibly excited to once again be chosen as the NEA's agency of record for social media and to contribute to the advancement of sustainability initiatives.”

Cheang continued, “This opportunity arises at a pivotal moment in the environmental narrative, and our extensive background in public sector engagement positions us perfectly to enact positive change through our data-driven strategies. We are eager to collaborate with NEA and its stakeholders in fostering a greener environment and building a future that resonates with pride for us all."

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About the National Environment Agency

The National Environment Agency (NEA) is the leading public organisation responsible for ensuring a clean and sustainable environment for Singapore. Its key roles are to improve and sustain a clean environment, promote sustainability and resource efficiency, maintain high public health standards, provide timely and reliable meteorological information, and encourage a vibrant hawker culture. NEA works closely with its partners and the community to develop and spearhead environmental and public health initiatives and programmes. It is committed to motivating every individual to care for the environment as a way of life, in order to build a liveable and sustainable Singapore for present and future generations. For more information, visit www.nea.gov.sg

About Metia Group

Metia Group is a leading global marketing agency with offices in London, Seattle, Austin and Singapore. From demand generation, customer advocacy programs to content creation, brand campaigns and digital marketing, we apply creativity, innovation and data-driven insights to help our clients succeed.

With a team of experienced marketers, creative professionals, and technology experts, Metia has a deep understanding of local markets and cultures, enabling the provision of tailored solutions to meet the unique needs of each client.

Metia’s clients include many of the world’s leading corporations and largest business-to-business brands. During the past two years, the company has executed marketing activities in 88 countries and in 39 languages. For more information, visit www.metia.com.

For media inquiries, please contact:
Jason Cheang
Vice President, APJ
Metia Group
E: Jason.cheang@metia.com