TDECU selects Metia Group as strategic brand agency

SEATTLE, Washington, October 2, 2019 – TDECU, a leading Texas credit union, has selected Metia Group, a global marketing agency, as a strategic brand partner. The appointment will support TDECU’s plans to transform its services for its Members.

Metia’s activities will help evolve the TDECU brand and inform customer strategy, providing audience insight to shape new propositions and evolve Member services and experiences.

Alex De La Cruz, Chief Growth, Strategy and Marketing Officer, TDECU, said: “TDECU now has an opportunity to evolve our brand and experiences to the benefit of our Members. We selected Metia as a partner for its use of audience insight to build successful brands and shape great member experiences. Metia also brings a deep understanding of our marketplace gained working with credit unions, banks and financial institutions around the world.”

Andrew Martin, Chief Executive, Metia Group, explains: “TDECU has ambitious plans and recognizes that it is time to reinvigorate its brand and the way that it tells its story, both to the Members it serves now and those it wants to attract in the future. We are proud to have been chosen to help TDECU transform to better serve its Members.”

About Metia

Metia Group is a global marketing agency with offices in London, Seattle, Austin and Singapore. Employing over 100 highly skilled strategy, insight, digital and marketing professionals, the company provides highly integrated marketing programs for global brands and businesses.

Metia’s clients include many of the world’s leading corporations and largest business-to-business brands. During the past two years, the company has executed marketing activities in 88 countries and in 39 languages. For more information, visit


Founded in 1955, TDECU is a not-for-profit financial cooperative with more than 312,000 Members and over $3.4 billion in assets. TDECU currently has 41 service locations, including 33 Member Centers, and offers a complete selection of convenient, innovative, and competitive products and services, including a full suite of deposit products as well as mortgage, auto and personal loan products, online and mobile banking. TDECU also offers, through its subsidiaries, retirement planning and wealth management, personal and business insurance products. Members can also access a worldwide network of over 55,000 surcharge-free ATMs. For more information, visit or call (800) 839-1154.