Launching a fintech
solution to empower
employees

Comdata, a leader in corporate payment innovation, is transforming the way companies of all sizes process their payroll. For an era of digitally driven enterprises with tech-savvy employees, Comdata has developed a digital payment solution to help companies empower their employees with better access to wages and financial management tools.  

Strategy and positioning that makes an impact

Seeking a way to stand out in a market crowded by fintech apps, Comdata partnered with Metia to develop a new brand identity that would stand apart from the competition.

Using Metia’s Strategy QuickStart process, insights were gathered that revealed a new understanding of audience profiles, customer journey maps, the competitive landscape, and core attributes in the market.

Revealing a compelling new brand

After creating an official name – Fintwist – Metia designed and developed a bright, intriguing logo that embodied the mission of the product.

Once the product name and logo were established, Metia created all the essential assets for the launch: a color palette, brand guidelines, creative and marketing assets, messaging and positioning, content copy, creation of a website, an animated explainer video, and integrated campaign strategy to prepare for launch.

Now the Fintwist app has launched, Comdata’s marketing teams are equipped with a strategic marketing plan to drive engagement and deliver on business outcomes—their future success will provide workers with a more transparent and intuitive way to manage their money.