A fundamental shift in technology and business strategy has moved Finastra to the sharp end of innovation in the financial services industry. To capitalize upon this shift, Finastra needed to engage and excite developers.
Finastra’s radical new platform, FusionFabric.cloud provides developers inside banks and fintechs with unlimited potential to improve and reinvent financial services worldwide.
To accelerate adoption, it was essential to raise awareness among developers, exciting them about the new platform, tools and family of APIs, and inspiring them to create a new generation of financial apps.
With decades of experience in building and running developer experience programs for big tech businesses, Metia brought audience insight and experience to the Finastra team.
Having identified which developer segments were most important to achieve adoption, Metia worked with Finastra’s product, partner and marketing teams to evolve and refine an engagement strategy and understand the overall developer experience.
A worldwide launch at Money2020 saw Metia supporting Finastra with platform and user content generation in the run up to the event in Amsterdam. The event featured visionary keynote presentations and a Street Party for all developers which caught the attention of over 5,000 delegates. Momentum was then sustained with a communications program to developer and tech specific media, channels and forums.
Working with Finastra’s technical experts, Metia helps to create content for top-tier developer titles, including Information Week, DZone, DevOps.com, SD Times, Information Age and others. Finastra experts are now established as authorities on topics including DevOps, software development methodologies, systems architecture and developer skills.
To give developers hands on access to the platform and APIs, the FusionONE devcon was created and launched in London in May 2019. Metia supported Finastra with event ideation, messaging, thought leadership presentations, media management and news coverage.
A total of 550+ developers and business leaders participated live in London. As demand from bank and fintech developers grows, the FusionONE experience is now being extended worldwide through a series of local events and hackathons.
Metia delivers expertise in building awareness and encouraging adoption among fintech developers. They have helped us establish momentum for Finastra and FusionFabric.cloud among developers worldwide.
Chief Evangelist, Finastra