Launching a fintech
solution to empower

Comdata, a leader in corporate payment innovation, is transforming the way companies of all sizes process their payroll. For an era of digitally driven enterprises with tech-savvy employees, Comdata has developed a digital payment solution to help companies empower their employees with better access to wages and financial management tools.  

Strategy and positioning that makes an impact

Seeking a way to stand out in a market crowded by fintech apps, Comdata partnered with Metia to develop a new brand identity that would stand apart from the competition.

Using Metia’s Strategy QuickStart process, insights were gathered that revealed a new understanding of audience profiles, customer journey maps, the competitive landscape, and core attributes in the market.

Revealing a compelling new brand

After creating an official name – Fintwist – Metia designed and developed a bright, intriguing logo that embodied the mission of the product.

Once the product name and logo were established, Metia created all the essential assets for the launch: a color palette, brand guidelines, creative and marketing assets, messaging and positioning, content copy, creation of a website, an animated explainer video, and integrated campaign strategy to prepare for launch.

Now the Fintwist app has launched, Comdata’s marketing teams are equipped with a strategic marketing plan to drive engagement and deliver on business outcomes—their future success will provide workers with a more transparent and intuitive way to manage their money.

Metia’s experience with serving major banking brands and fintech vendors for 30 years helped us to maneuver the competitive landscape more swiftly and strengthens our position in the market.

Marc Schroeder
Director of Marketing, Comdata