Kony DBX is a powerful new force in digital banking. Kony’s new digital banking solution enables banks and credit unions to accelerate their digital strategy and deliver a frictionless customer experience across multiple touchpoints.
Capturing attention for a new product offering is a challenge for any business. Kony needed a marketing strategy for their new digital banking brand and a go-to-market plan to connect them with the right prospects in financial institutions.
Metia’s Strategy QuickStart process, revealed market and customer insight to better understand decision makers in the banking industry, including the language, channels and information sources used. Building upon these insights, carefully crafted brand messaging and product content was mapped to each critical step in the buyer’s journey.
To speed up the sales cycle, Metia’s demand team deployed micro-profiling techniques to execute a powerful integrated digital marketing strategy that engaged key prospects, raised awareness and increased aptitude to purchase.
Kony has seen astonishing success. The company announced record breaking growth of 158 percent for Kony DBX in fiscal 2019. The company also increased its new banking customer base by 75 percent worldwide, and expanded its customer growth to 500 percent in the U.S. and Caribbean.
Metia’s expertise in marketing to the financial services industry helped us showcase the value of Kony’s next-generation digital banking solution and drive demand at an unprecedented scale.
SVP, Strategy & Marketing, Kony DBX