Babble appoints Metia Group to drive growth plans for cloud business

LONDON, 17 February 2021 - Metia Group has been appointed to drive demand for leading cloud solutions provider Babble. The appointment follows a management buyout of Babble that values the unified communications, cloud contact center and cyber solutions provider at £90 million.

Selected for its experience in B2B technology marketing and its track record in helping fast growth business scale rapidly, Metia will provide a full range of marketing services to Babble. To deliver the program Metia will support Babble’s marketing team with campaign development, content creation, email marketing strategy and paid media management.

Steve Ellis, Founder at Metia Group said: “Babble has built its success on the valuable partnerships it builds with its customers. We see business the same way and are proud of our long-term client relationships. Sharing this mindset makes for a great fit and our extensive experience in the B2B technology sector means we are well placed to help Babble as it embarks on its next stage of growth.”

Sam Wood, Marketing Director at Babble said: “It’s critical we find the right partners to help us realize our ambitious plans for growth. Metia’s long and successful history in B2B demand generation convinced us of the impact we can deliver together – and we’re delighted with how the relationship has started.”

About Babble

UK-based Babble supports around 2,000 medium-sized companies operating in a wide range of sectors including financial, health and education, travel and accommodation, and public services. Its integrated communications proposition enables clients to improve efficiency, enhance customer service, increase revenue, reduce costs and remain secure.

About Metia

Metia Group is a global marketing agency with offices in London, Seattle, Austin and Singapore. Employing over 100 highly skilled strategy, insight, digital and marketing professionals, the company provides highly integrated marketing programs for global brands and businesses.

Metia’s clients include many of the world’s leading corporations and largest business-to-business brands. During the past two years, the company has executed marketing activities in 88 countries and in 39 languages. For more information, visit www.metia.com.