Launching The Trinity Challenge: a data-led approach to building resilience into public health

Steve Ellis

14 September 2020

Today sees the launch of The Trinity Challenge, a new initiative bringing the best and brightest from across the globe together, to take a data-led approach to solving and preventing global health crises.

COVID-19 has dramatically highlighted that the world needs to find better ways to identify, respond to and recover from health emergencies. The Trinity Challenge aims to answer that need.

That’s a cause we can all get behind and we’re proud to be involved as global Digital Partner.

Bringing the best and brightest together

Led by Dame Sally Davies, Master of Trinity College, Cambridge and former Chief Medical Officer in the UK, The Trinity Challenge will foster innovative insights, solutions and collaborations to improve global public health. The Challenge aims to ensure something like COVID-19 never happens at this scale ever again.

The Trinity Challenge brings together an amazing cast list of global leaders from academia as well as the private, public and social sectors, creating a coalition of Founding Members who are all providing funding, knowledge and resources to support the initiative.

Founding Members includes: Aviva, Bill and Melinda Gates Foundation, Brunswick Group, University of Cambridge, Discovery, Facebook, GlaxoSmithKline, the Global Virome Project, Google, the LKS Faculty of Medicine at the University of Hong Kong, Imperial College London, the Institute for Health Metrics and Evaluation, Internews, Legal & General, The London School of Economics and Political Science, McKinsey & Company, Microsoft, Northeastern University, Optum, Reckitt Benckiser, Tencent and Zenysis.

There’s no better group to make an impact.

But these organizations are just acting as catalysts, the purpose of the Challenge is to bring together ideas from around the world, and then join them up with skills and data from complementary disciplines, in order to drive collaboration and innovation.

If your organization wants to get involved, make sure you check out the links at the end of this post.

Data science can help provide answers

By using data and advanced analytics the Challenge will develop actionable insights and public goods, focusing on three core areas:

  • Identify: where are outbreaks likely to occur and why? What are the early warning signs?
  • Respond: how can we react effectively and what measures have the least societal and economic cost?
  • Recover: how do we address the disproportionate health and economic impact of outbreaks and bounce back sooner?

Data is key to answering these questions which is why it is such a focus point for the Challenge.

Can I get involved?

Yes. The Trinity Challenge is open to any individuals or teams, known as Challenge Teams, who would like to contribute their thinking to any of the three categories. Any individual or group, anywhere in the world can register and submit their ideas and insights to the Challenge. Submissions will be reviewed by a global panel of experts.

Successful Challenge Teams are being offered support from founding members, including access to data, resources and brainpower.

If any extra incentive were needed, the Trinity Challenge is offering £10 million in prizes.

Supporting the goals of the Challenge

We’re excited to be contributing as The Trinity Challenge’s global Digital Partner and proud to be part of this fantastic initiative.

As Digital Partner, Metia are supporting core digital activities including website development and maintenance, analytics and paid media campaigns, all designed to generate awareness among key audiences, which range from policymakers and citizens, to academics and researchers, to scientists and data analysts.

We’re committed and it’d be great if you were too. If anyone in our network is interested in getting involved, please get in touch with The Trinity Challenge:

You can learn more about The Trinity Challenge here.

You can read the official press statements here.

Or, even better, you can register your intention to submit an idea here.